Publishers : Successfully selling on Buysellads

BuySellAds is undoubtedly the most high quality ad networks for bloggers, before getting into their network was the tough part, but advertisers would flood in after you make it to their marketplace, but recently they have reduced their rules a bit and are accepting a few medium sized bloggers as well. This is not only a great resource for advertisers, but for bloggers as well and most blogs which were not making a single penny start to earn a decent income after being part of this network.

My blog was already making a profit by the end of march with the help of a few affiliate sales, but my luck totally turned around when my submission to BuySellAds was accepted, I spent almost a day optimizing my ads and placing them in proper positions for maximum success and within just 2 days after being accepted I started to sell ads. The benefits of BuySellAds is unlimited, they oay you via Paypal, have a minimum payout level of just $20 and moreover you can request a cash out any time of the month.

From the past 15 days I and a few fellow bloggers with me have felt that the network has got saturated and its become really tough to generate sales and I personally felt that my two months of dream run was coming to an end. I wrote to BuySellAds twice and also posted on their fan page once, but I couldn’t get any reply from their team.

Even after all of these it isn’t really like learning rocket science to sell ads here , believe me its still better than most other ways to monetize your blog. Success with BuySellAds doesn’t depend on your traffic, it depends on your reputation, social presence, rankings and achievements, so as I mentioned above getting accepted itself is a great achievement. I used a lot of tricks to come up on the front page for my keywords and fortunately all of them have worked,

Zones, placement and pricing

One thing that matters most in internet advertising is that the ad must be visible to all, before it used to lead to long term profits, but now you make money only if your ads are visible. Its recommended that you place your ads above the fold and try to do everything possible to give your advertisers maximum conversions.

Your ad sizes play a key role in your sales, you cannot change your sizes according to your wish, their are a certain ad sizes which most of the advertisers use and with these your sales will increase for sure as advertisers would already have a ready made banner with them.

Another thing which I’d like to mention here is the style and looks of your default ads as well as its surroundings. Most blogs use the default ad as it is, but BuySellAds allows you many ways to customize your ads, even I never used this due to my lack of developing knowledge, but you can make the ads look really attractive. This does not result in any sort of direct effect on your bottom line, but I feel it can have effect on your advertiser’s mind and may lead to a sale.

Description

More than anything else the description which I had written on my blog’s profile was something which attracted most of the advertisers. Moreover I believe the effective description was the main reason I got accepted into their network. BuySellAds provides one box where your required to write all the possible information of your blog.

First of all start off with the type of content your blog provides, list everything you write about and make sure your very detailed about it, then start of with your visitor dynamics and tops sources and later come to the type of content your visitors are interested in, remember this does not have to be really accurate.

In the end you can list a bit about your achievements and recognitions, its not a wise idea to name them in detail, but this really helps you show your authority in your niche. BuySellAds does not have any restrictions on the description, but its well and good if it is within 250 words, so try your best to fit in all of the above things I mentioned.

Effective tagging

More than onsite exposure, success with BuySellads depends on the amount of exposure your getting in their marketplace, as I mentioned above most of my sales come through their marketplace itself, but now its getting saturated. My blog has almost moved from the first page to the second for ‘Blogging tips’.

My initial success were due to the heavy keywords I had stuffed which contained whatever I could think off about my niche, but now its become tough for advertisers to come across my blog, thats why I again sat for hours searching for unsaturated keywords on their network and I already started to use them, but it takes time for me to be listed there.

For you guys its best to search for keywords which are unsaturated, that is with the popular ones, for this make a list of keywords which are related to your site and then search and analyze each one of them and judge each one by seeing the number of sites listed for that keyword and then analyze each one of those sites with the help of the stats provided by BuySellAds.

After you’ve made a list of such keywords, stuff it into your profile and wait for your site to be listed there, with this half of your problems are solved most probably you’ll see results from the very next day after your indexed there, but this may not happen if you have over priced your ad zones.

Increase your web rankings

The placement of each blog on BuySellAds for a particular keyword is done with the help of many factors, one of the most important of all is your rankings on web analytics such as Compete and Alexa. If your rankings in both these sites are low, then reduce your price to the minimum possible, orelse your not going to make a penny with this.

Compete ranks are unchangeable with the help of small tricks and tweaks, but you can reduce your Alexa ranking, the most common methods are placing the widget on your site, getting your site reviewed by friends and increasing page views of your site, mostly by people who use the Alexa toolbar. Such tricks will bring down your Alexa rank to a certain level and this might be just enough to increase your rankings in BuySellAds by 2 or 3.

Backlinks and Google pagerank

Like all other major ad marketplaces, one thing which is considered as the most valuable asset of your blog is your page rank on Google. It takes a certain page rank to even qualify to their network, and getting high listings take more than average, that is why most people recommend that you must step into direct ad sales when you have sufficiently grown blog.

I’m pretty sure that most of you are aware about the methods you must use to build links and in turn build your page rank, there isn’t any trick to gain these fast, these are somethings which take time and are long term benefits. Other than Google page rank, your Yahoo inbound links matter a lot, if you have low backlinks in Google it’ll definitely be the same with Yahoo, but you are sure to find high ranking if you get your site indexed on Yahoo.

Increase pageviews

The main goal of any advertiser is to generate a lot of views for his advertisements and get returns for his investment and for advertisers to judge publishers before buying, the monthly impressions for a particular ad zone is considered the most important aspect for ranking in BuySellAds. You can improve your page views organically with the help of interlinking and linking towards old posts, but that is not going to make a major difference.

You can use a few softwares such as ranking booster and stuff to marginally improve your page views with the help of fake hits, but make sure you don’t overdo this or else you stand to get banned by Buysellads.

Social presence

With the other stats your followers, fans and your bookmarks are given fair importance. I’m not sure whether this will increase your sales, but it will surely prove to your advertisers that you have a strong presence in your niche and your ranks and page views are not lying.

That is why I recommend most people to concentrate on Delicious, because this is the most considered bookmarking site is all major web marketplaces, BuySellAds takes this seriously as well. Its necessary that you have good number of fans on your Facebook page and followers on Twitter as well.

On to our readers

BuySellAds was one of the major reasons why Dumb Little Blogger makes a profit and it was also a reason for me to survive online, I got accepted at the right time and earned enough money to support my business online. In the past few months I’ve become a big fan of this network, I got many mails from publishers who complained about reduction of sales with it, so I came up with this post. One thing you must remember is the main thing which matters is traffic, all of these are secondary.

If you want express your opinion or give any sort of feedback on this post your free to do so in comments below, to keep up with future posts follow me on Twitter and subscribe to my feed.

Share

Save